Licensing in International Strategy: A Guide for Planning and Negotiations

J. Contractor, Farok:

ISBN 10: 0899300243 / ISBN 13: 9780899300245

Published by Quorum Books, 1985

About this Item

276 Seiten ex Library Book aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969.

Seller Inventory # 286376

Bibliographic Details

• Title: Licensing in International Strategy: A Guide for Planning and Negotiations
• Publisher: Quorum Books
• Publication Date: 1985
• Language: English
• ISBN 10: 0899300243
• ISBN 13: 9780899300245
• Binding: Gebundene Ausgabe
• Condition: Sehr gut
• Weight: 969 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.

About the Author

ntractor /f Farok /i J.