Title: Licensing in International Strategy: A Guide for Planning and Negotiations
Publisher: Praeger
Publication Date: 1985
Language: English
ISBN 10: 0899300243
ISBN 13: 9780899300245
Binding: Hardcover
Condition: New

About this title

Synopsis

This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.

About the Author

ntractor /f Farok /i J.

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