No Lie

Selling Power magazine says, "To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business." Sell far more, sell it faster, sell it easier. * Win customer trust instantly, by telling the whole truth about a product. * Transform negatives into powerful selling points. * Compare your product's shortcomings to a competitor's strength and come out on top. * Prove to your customers how perceived negatives translate into superior performance and greater satisfaction. And what does Selling Power say about NO LIE: TRUTH IS THE ULTIMATE SALES TOOL? They call it "a bestseller waiting to be discovered." Discover it today.

Transform the ugly truth into beautiful sales

Afraid to talk to your customers about the potential negatives of your product or service? After you read "No Lie--Truth Is the Ultimate Sales Tool," you won't be able to keep your mouth shut."" This straight-talking primer for sales professionals introduces a powerful new approach to winning customers' trust instantly and selling more, more, "more!" And not just down the road but right now, in the account today.

Drawing upon his years of experience working with, Verizon, Budget Rent a Car, American Express, PepsiCo, and other top shops worldwide, sales guru Barry Maher shows you how to turn negatives into positive selling points, or even bragging points. Using entertaining, enlightening and even humorous "examples, anecdotes, case studies and pontifications," he details six proven strategies for turning lemons into lemonade. You'll learn how to: Win customer trust, instantly, by telling the whole truth about a product Transform negatives into powerful selling points Compare your product's shortcomings with a competitor's strengths and come out on top Prove to your customers how perceived negatives translate into superior performance and greater satisfaction