My Life Coach Wears a Tutu: A Freethinker's Guide to Coaching

Who this book is for: Anyone who is a coach or wants to learn about coaching, in a fun, provocative and powerful little book, packed full of new ideas and solutions to some of the biggest challenges in the profession.

My Life Coach Wears a Tutu is about why vulnerability and authenticity trump marketing and image. It’s about creating new clients by connecting deeply with people instead of spraying the Internet with self-promotion. It’s about letting your niche find you rather than trying to manufacture one. It’s not more hype, but solid, meaningful tools to boost you up in the challenging times, answer some of the hard questions and help you gain clarity about your coaching practice. Filled with real life examples, lessons, stories, and images, My Life Coach Wears a Tutu offers ten transformative chapters for being yourself, making money and having fun.

In chapters such as: The Guru Fallacy, Loving Turtles & Sales Chickens, and There Are No Rules, Gros creates a map for navigating the experimental and adventurous nature of coaching in what he calls the “Wild West.”

Coaching is not about being a Guru or an expert, but rather continuing to experiment with your own life, and letting others in on the process.

From broader life lessons about coaching (you only have to be two steps ahead of someone to coach them) to the core questions of “how much do I charge?” and “how much training do I need?” It’s a practical roadmap for becoming a skilled, ethical and prosperous coach.
Love coaching, but can’t stand “sales?”
Feel like the business side of coaching is draining your passion?
Want to lighten up and have more fun as a coach?

It doesn't matter if you are a coaching newbie or have many years under your belt, My Life Coach Wears a Tutu will show you how to:

Be Yourself
• Find your authentic voice and use your story as the most powerful client enrollment tool you have.
• Stop pretending you have it all together, and learn why showing people your “Uglies” is your gateway to life-long fans.
• Be a beacon of integrity in a profession plagued by over-promising and exaggeration.

Make Money
• Enroll new clients without that icky, salesy feeling.
• Overcome doubts about worthiness and your fees.
• Debunk the Biggest Financial Lies about coaching.

Have Fun!
• Fly Your Freak Flag and get paid to do it!
• Ditch the awkward sales tricks and make your enrollment conversations the most thrilling part of your practice.
• Connect with your deeper vision and those who share it with you.
• Loosen up… and have some fun without compromising your professionalism.

But Wait… there’s more! (In a booming QVC salesman's voice)
• Discover why “faking it till you make it” is poisonous to your practice.
• Learn why picking you niche too early actually slows you down.
• Rejuvenate a stalled coaching career with Jesse’s “Life Coach Rehab.”
• Complete the Bonus 7-day Process to Boost Your Coaching Practice.

And EVEN more…

"I’ve read many coaching books over the years, but none as authentic, funny, real and honest as My Life Coach Wears a Tutu. I started applying some of the tools in this book and I got two new clients within the same week." - Elsie Storm - Life Coach
“A must read for anyone looking for a refreshing path to the profession.” – Steven Starr, Life Coach & Filmmaker
"What a fabulous book. I hope every damn coach reads this book. You are a light." - Nona Jordan, Martha Beck Coaching School Instructor

Jesse Gros is a Life Coach, Healer and Adventurer.

His work currently operates at the intersection between business/entrepreneurship and what would be best described as highly effective woo-woo. Jesse brings tools and wisdom from spirituality to professionals that are looking to find more purpose and meaning in their lives and work.

Jesse has a Masters in Spiritual Psychology, is a TED speaker coach and is the author of the award-winning book Your Wild & Precious Life.

He is also passionate about mentoring coaches, therapists and healers to up level their practices to be more profitable, authentic and fun — something he knows a lot about. In the midst of the 2009 recession, Jesse walked away from his lucrative professional career to follow his own calling and create a thriving coaching and international retreat business that operates in Asia, South America and the U.S.

He lives in Marina Del Rey with his family, and can be found online at: Jessegros.com & Insightadventures.com