The Life of Z: Understanding the Digital Pre-Teen and Adolescent Generation

Sengupta, Debashish

ISBN 10: 0143464310 / ISBN 13: 9780143464310

Published by Penguin Random House India Pvt. Ltd, 2025

About this Item

Seller Inventory # 410672347

Bibliographic Details

• Title: The Life of Z: Understanding the Digital Pre-Teen and Adolescent Generation
• Publisher: Penguin Random House India Pvt. Ltd
• Publication Date: 2025
• Language: English
• ISBN 10: 0143464310
• ISBN 13: 9780143464310
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This book decodes the mindsets, attitudes and behaviours of generation Z. Highlighting some of the most compelling aspects of their lives, it helps readers understand the opportunities and challenges faced by the generation in a world impacted by digital technology. Provocative and incisive, The Life of Z offers unique insights to help nurture an extraordinary generation of achievers and change makers. It is a must-read for business leaders, teachers, counsellors, parents and everyone who manages generation Z.

About the Author

Debashish (Deb) Sengupta works as Associate Professor (SL) and Course Leader (International Business & Management) at University of Portsmouth, London. Deb is the winner of two prestigious national-level awards for his research and writing, in India and in Bahrain. His book ‘The Life of Y’ won the first prize at DMA-NTPC business book awards for the year 2018-19. His research project on role and motivations of young women volunteers during Covid-19 won the ‘Best Research Project in the Kingdom of Bahrain’ award for the year 2022-23. His book The Life of Y has been featured in the collections of Stanford University. Deb is a well-known researcher and author in the area of young people at work and has several acclaimed books, research articles and digital artefacts to his credit, that have been widely read and used.