Title: Lightning in a Bottle: The Proven System to Create New Ideas And Products That Work
Publisher: Sourcebooks Inc
Publication Date: 2006
Language: English
ISBN 10: 1402207344
ISBN 13: 9781402207341
Binding: hardcover
Condition: New
Weight: 11 ounces

About this title

Synopsis

"You will never look at 'new ideas' the same way again." -H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc.

"I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." -Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brands

David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels.

Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world, such as:

-Why focus groups don't work for new products
-How market segmentation is often a sham
-Why brainstorming in not effective in creating great new products

In the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders.

From the Publisher

"Lightning in a Bottle exposes why so few new products and services succeed in the marketplace, and what to do about it. It's not fancy or complicated--it just works."
--George Dean Johnson, Jr., co-founder and former CEO, Extended Stay America

"I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business."
--Mark R. Goldston, chairman and CEO, United Online, Inc. (includes NetZero, Juno, Classmates and MyPoints.com brands)

"Minter and Reid know what they are doing, and in Lightning in a Bottle share their keys to business success in language that is clear and compelling."
--Al Baldocchi private venture capitalist; member of the Board of Directors of Chipotle Mexican Grill

"Thunder, lightning, typhoons; Minter & Reid make it happen. The wisdom delivered in Lightning in a Bottle elevated our company's innovative, big idea to reality. Put down whatever you're reading, and capture Lightning in a Bottle."
--Tyler T. Tysdal founder and president, SmartCare Family Medial Centers; managing partner, TIVIS Ventures

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

BennettBooksLtd
NV, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Shipping Terms

Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	7 to 30 business days	3 to 14 business days
First item	US$ 6.95	US$ 9.95

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.