Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Dave Kerpen; Theresa Braun; Valerie Pritchard
Language: English
Published by McGraw Hill, 2012
- Softcover
- Used
Condition: Used - As new
US$ 6.91
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: En 'Likeable Business', Dave Kerpen presenta once estrategias que las empresas pueden implementar para aumentar sus ganancias y fomentar el crecimiento. Kerpen explica cómo garantizar que cada aspecto de un negocio comunique transparencia, responsabilidad, capacidad de respuesta y autenticidad, cualidades que los clientes valoran más que las campañas de marketing tradicionales. Este libro ofrece estrategias probadas para que los dueños de negocios y los profesionales del marketing puedan aumentar sus ingresos. EAN: 9780071800471 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Autor: Dave Kerpen| Theresa Braun| Valerie Pritchard Editorial: McGraw Hill Idioma: en Páginas: 240 Formato: tapa blanda.
Seller Inventory # Happ-2023-12-07-5308eba7
- Title
- Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
- Author
- Dave Kerpen; Theresa Braun; Valerie Pritchard
- Publisher
- McGraw Hill
- Publication year
- 2012
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0071800476
- ISBN 13
- 9780071800471
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue
Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity―which customers find more likeable than traditional marketing campaigns.
Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
"Synopsis" may belong to another edition of this title.
About the Author
Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing. Likeable was named one of the best places to work in New York City by Crain's in 2012
"About the title" may belong to another edition of this title.
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