Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Kerpen, Dave; Braun, Theresa; Pritchard, Valerie
Language: English
Published by McGraw-Hill Companies, 2012
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - As new
US$ 7.39
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Add to basketItem description from seller
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0071800476I2N00
- Title
- Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
- Author
- Kerpen, Dave; Braun, Theresa; Pritchard, Valerie
- Publisher
- McGraw-Hill Companies
- Publication year
- 2012
- Condition
- As New
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0071800476
- ISBN 13
- 9780071800471
- Item weight
- 0.76 pounds
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue
Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity―which customers find more likeable than traditional marketing campaigns.
Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
"Synopsis" may belong to another edition of this title.
About the Author
Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing. Likeable was named one of the best places to work in New York City by Crain's in 2012
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
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