Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Language: English
Published by McGraw-Hill Education - Europe, 2012
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Add to basketItem description from seller
Lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. This title reveals the remarkable returns you get when you gain the trust of your customers and stakeholders. It helps any leader at a small or mid-sized company increase profits and spur growth by applying the 11 principles of business likeability.
Seller Inventory # 00109085183
- Title
- Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
- Author
- Dave Kerpen
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 2012
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0071800476
- ISBN 13
- 9780071800471
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue
Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity―which customers find more likeable than traditional marketing campaigns.
Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
"Synopsis" may belong to another edition of this title.
About the Author
Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing. Likeable was named one of the best places to work in New York City by Crain's in 2012
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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