Synopsis
Telling yourself you have all the time, all the resources and all the money in the world just kills creativity and self–discipline. Why not try to limit yourself and unleash your creativity!
Designer and advertiser Ralph Burkhardt has put together this inspirational pocket book, with a proven method that can help you tap into your creative and business potential and, above all, get results. Replete with quotes, checklists, cool illustrations and encouraging words, this little book packs a punch, revealing the simplest and most effective way to tap into your creative genius and set goals. A great tool to pass around during brainstorming meetings with colleagues, or to keep handy on your desk at work.
Limit Yourself and Unleash Your Creativity contents:
What, why, who?
ABOUT CREATIVITY
What is creativity?
Everyone can be creative!
The true creative myth
The creative process
Reflect on your creativity
Think inside the box
ABOUT LIMITATIONS
'Limitation' might sound like a bad word
Who needs limitations?
What kind of limitations are there?
What limitations can do for you
What you need to bring
Who's afraid of the blank page?
The creative trajectory
Why total freedom doesn't liberate
Creative boundaries
Ready, mindset, go!
01 LIMITATIONS OF TIME
Learn to love deadlines
Make better use of your time
The five–minute time limit
One painting / poster / logo / lettering a day
02 LIMITATIONS OF RESOURCES
How to deal with a limited budget
Improvisation = innovation
Exploration through limitation
03 LIMITATIONS OF DESIGN PRINCIPLES
Refine your colour palette
Limit your typefaces
Why Frank Gehry loves limitations
Music at the limits
04 LIMITATIONS OF A BRIEF
'Do whatever you like!'
Discovering the client's needs
Just don't do it
What to learn from Dr. Seuss
05 LIMITATIONS OF MEDIUM
What is minimalism?
How to simplify and intensify
Maximum meaning, minimum means!
Embracing technical limitations
Use your digits!
06 LIMITATIONS OF SKILLS
Maintain momentum
Team up with others
Try random limitations
Harness someone else's creativity
07 LIMITATIONS OF SPACE
Size does matter!
Decide what's important
Do it 'Like a Rolling Stone'
The ultimate limitation scale
FINAL THOUGHTS
Take the first step!
What to do with immutable limitations
A generation of demands
Limited to only one world
Credits / Bibliography / Thanks
About the Author
Ralph Burkhardt studied communication design at the University of Schwäbisch Gmünd. In 2009 he founded his own agency, which has been recognized with several design awards. He is now managing partner of design and advertising agency burkhardtschwarz, based in Berlin.
"About this title" may belong to another edition of this title.
