Title: L'intelligence Economique � L'heure Du Jugaad : Intelligence Economique Et Innovation Frugale -Language: french
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2015
Language: French
ISBN 10: 1514717611
ISBN 13: 9781514717615
Binding: Soft cover
Condition: New

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Synopsis

Ce livre concerne les nouvelles tendances de l'intelligence �conomique li�es � la conqu�te des march�s ext�rieurs (apparition de l'innovation frugale ou innovation jugaad). Il analyse et d�crit les principales orientations qui doivent �tre d�velopp�es dans l'entreprise pour permettre la r�alisation de solutions innovantes. Les freins et les leviers sont d�crits � la lumi�re de la situation fran�aise. Des solutions simples sont propos�es, elles sont illustr�es par diff�rents exemples. Textes en fran�ais et en anglais.

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