Listen First!: Turning Social Media Conversations Into Business Advantage
Language: English
Published by WILEY, 2011
- Hardcover
- Used
Condition: Used - As new
US$ 16.89
Quantity: 1 available
Add to basketItem description from seller
Leichte Kratzer / Abnutzungen / Druckstellen. LISTEN FIRST! Shhh. Listen. The conversations happening online and in the marketplace reveal vital insights about your business and customers--what they say about you, how they use your products, and their likelihood to buy or recommend you. Effective listening grants you a significant edge over competitors, allowing you to respond swiftly to customer needs and market shifts. It's about gaining a business advantage. Drawing on authoritative research from the Advertising Research Foundation, this book serves as a playbook for navigating marketing and advertising in today's conversational landscape. It outlines what listening entails, how to implement it, and its future trajectory. When executed properly, social media listening reveals crucial insights that can inform marketing strategies, product development, customer service, and other business functions that engage with customers and stakeholders. You will discover essential tools, strategies, and proven tactics for effective listening. With evidence, research, and expert perspectives, you'll learn how to leverage listening to enhance your business both now and in the future. To achieve a sustainable advantage in an unpredictable world, it's time to start--and act on--listening. …
Seller Inventory # ff3c0f86-208d-461c-9f6b-0796612402db
- Title
- Listen First!: Turning Social Media Conversations Into Business Advantage
- Author
- M. D. Stephen a. Rappaport
- Publisher
- WILEY
- Publication year
- 2011
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470935510
- ISBN 13
- 9780470935514
LISTEN FIRST!
Shhh… Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customerswhat people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage.
Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can:
- Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services
- Identify threats to your reputation
- See how customers position competing brands in their minds, not as advertisers position them
- Sense market shifts that threaten existing business or present new opportunities
- Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing
- Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests
- Keep sales humming, even when business conditions might be unfavorableor better predict short-term sales based on the volume and specifics of conversational activity
- Determine competitors' strengths and weaknesses
- Plan and buy advertising based on where conversations are happening
- Organize your company to maximize listening's value across all its departments
Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to startand act onlistening.
"Synopsis" may belong to another edition of this title.
About the Author
STEPHEN D. RAPPAPORT is the lead author of The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley). At ARF, Steve is Knowledge Solutions Director. A sought-after speaker at industry conferences, Steve holds workshops and strategy sessions with leading brands and lectures at major business schools.
"About the title" may belong to another edition of this title.
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Knihobot s.r.o.
Dukelských hrdinů 359/21
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Terms and Conditions of Purchase from Bookbot
- General provisions
1.1 These Terms and Conditions of Purchase (the ‘Terms and Conditions’) of Knihobot s.r.o. (english website Bookbot), Company ID No.: 054 00 651, with its registered office at Dukelských hrdinů 359/21, Holešovice, 170 00 Prague 7, registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, Entry 289573 (‘Bookbot’), regulate mutual rights and obligations arising from a purchase contract entered into in compliance with Section 2079 et seq. of Act No. 89/2012 Coll., the Civil Code (‘Purchase Contract’).
1.2 The provisions hereof are an integral part of the Purchase Contract.
- Goods and their price
2.1 Under the Purchase Contract, Bookbot as the seller undertakes to hand over to the buyer an item that is the subject of purchase and to allow the buyer to acquire the ownership title to the item, and the buyer undertakes to take over the item and pay the purchase price to Bookbot as the seller.
2.2 The item to be purchased shall be understood to be, in particular, books, magazines and other items that Bookbot normally trades (‘Goods’), and which are displayed in the offer of Bookbot’s e-shop available at www.bookbot.com (‘e-shop’).
2.3 All the Goods offered in the e-shop are used, for that reason, they are subject to Section 2167 et seq. of the Act No. 89/2012 Coll., the Civil Code.
2.4 The price of the Goods displayed in the e-shop is inclusive of VAT. The price of the Goods does not include the cost of postage or any cash on delivery or payment costs charged by the external providers of such services.
- Non-binding reservation and personal collection at Bookbot/Knihobot branch
3.1 The buyer can reserve the Goods offered in the e-shop without incurring any obligations and collect them in person at a selected Bookbot branch after Bookbot confirms the reservation. The buyer is obliged to properly inspect the Goods when collecting them and check them for any defects. The buyer acquires the ownership title to the Goods at the moment they take over the Goods in person and pay the purchase price.
3.2 The Purchase Contract entered into under Article 3.1 hereof cannot be withdrawn from within the meaning of Article 5 hereof.
- Ordering Goods and carriage of Goods
4.1 The buyer can have the Goods offered in the e-shop transported to their destination by a carrier. In such an event, the Purchase Contract is entered into once Bookbot confirms the order of Goods.
4.2 The Purchase Contract entered into pursuant to Article 4.1 hereof may be withdrawn from within the meaning of Article 5 hereof.
4.3 The cost of carriage of the Goods to the buyer shall be borne by the buyer unless otherwise decided by Bookbot. The current price list for postage and cash-on-delivery is available on Bookbot’s website HERE.
- Withdrawal from the Purchase Contract
5.1 If the Purchase Contract is entered into remotely, i.e., in the manner defined in Article 4 hereof, the buyer shall be entitled to withdraw from the Contract within fourteen days even without giving a reason.
5.2 The buyer shall inform Bookbot of the withdrawal from the Purchase Contract by email to info@bookbot.com before the expiry of the fourteen-day period from the date of the Goods takeover.
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5.4 If the buyer withdraws from the Purchase Contract, Bookbot shall refund the buyer without undue delay, however, no later than within fourteen days of the withdrawal from the Purchase Contract, all funds received from the buyer under the Purchase Contract, including the costs of delivery. Bookbot will only refund the buyer in a different way than their payment method to Bookbot if the buyer consents to it and if Bookbot does not incur any other costs.
5.5 The buyer shall be held liable for any reduction in value of the Goods as a result of handling the Goods in a manner different from the one that is necessary to familiarise oneself with the nature and properties of the Goods, including their functions.
- Rights from defective performance
6.1 Goods shall be considered defective if they are not delivered in the agreed quantity, quality and design.
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6.3 The buyer’s right from defective performance arises out of a defect that the Goods have at the moment the liability for damage passes onto the buyer even if it demonstrates itself later. The buyer shall not have rights from defective performance in the event they should have identified the defect as early as during the Contract conclusion if they had paid usual attention to the Goods. In addition, the buyer shall not have rights from defective performance in the event of usual wear and tear or defects and damage clearly documented during the sale of the Goods.
6.4 Once the buyer discovers a defect in the Goods, they shall be obliged to inform Bookbot by email without undue delay. If the buyer does not report the defect in the Goods in due time, they shall lose the right to withdraw from the Contract.
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- Out-of-court settlement of consumer disputes
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8.2 Consumers can also use the online dispute resolution platform set up by the European Commission at http://ec.europa.eu/consumers/odr/.
- Final provisions
9.1 All arrangements between Bookbot and the buyer are governed by the laws of the Czech Republic. If the relationship established by the Contract contains an international element, the parties agree that the relationship shall be governed by the laws of the Czech Republic.
9.2 Bookbot may amend the Terms and Conditions.
9.3 Customer support contact details are indicated in the e-shop bookbot.com
The address for delivery by email is: info@bookbot.com
phone number: +49 78 195 633 044 (daily from 8 a.m. to 8 p.m.). Available in English, German and Czech
Any questions, suggestions, comments or complaints can be handled at info@bookbot.com.
These Terms and Conditions take effect on 10 March 2023.
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