Listenable (Paperback)

There is great news and bad news when it comes to podcasting.

The great news? Anybody can start a podcast. The bad news? Anybody can start a podcast. And it seems as if everyone is starting a podcast.

A simple Google search reveals countless guides about how to start a podcast. From equipment to software, someone can go live with a new podcast in a matter of days with simple step-by-step instructions about recording and launching their show.

But what’s lacking is simple and effective training on how to create a podcast that’s actually listenable—that makes listeners hit that subscribe button. In Listenable, syndicated morning-drive radio host, Bert Weiss, shares a simple content and delivery strategy anyone can use to produce a show that builds a large, loyal audience.

For the past 20 years, syndicated morning drive radio host, Bert Weiss, has been entertaining audiences worldwide from this Atlanta base. The Bert Show now has one million listeners tuning in to the four-hour daily program each week and his podcast gets more than four million downloads a month. Most recently, Bert launched Pionaire, a podcasting talent network. Bert resides in Atlanta, Georgia.