Listening to the Future Why It's Everybody's Business

Listening to the Future: Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.

Daniel W. Rasmus (Sammamish, WA) is Director of Information Work Vision for the Microsoft?Office Product Marketing Group. Prior to joining Microsoft, Dan was an analyst with Forrester Research (formerly Giga) and wrote extensively about collaboration and knowledge management.

Rob Salkowitz (Seattle, WA) is a writer and consultant specializing in the social implications of new technology. He has worked with leaders in the IT industry, including Microsoft, to help formulate market strategy and articulate business goals.