Title: Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions: Radio)
Publisher: Routledge 2018-04-15
Publication Date: 2018
Language: English
ISBN 10: 1138215686
ISBN 13: 9781138215689
Binding: Paperback
Condition: New

About this title

Synopsis

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

About the Author

Robert J.E. Silvery

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