Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions Radio)

Silvery, Robert J.E.

ISBN 10: 1138212504 / ISBN 13: 9781138212503

Published by Routledge, 2016

About this Item

pp. 222.

Seller Inventory # 371280869

Bibliographic Details

• Title: Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions Radio)
• Publisher: Routledge
• Publication Date: 2016
• Language: English
• ISBN 10: 1138212504
• ISBN 13: 9781138212503
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

About the Author

Robert J.E. Silvery