The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
Language: English
Published by Portfolio, 2006
- Hardcover
- Used
Seller: SustainableBooks.com, Amherst, NY, U.S.A.SustainableBooks.com
AbeBooks seller since August 19, 2025
Condition: Used - Good
US$ 6.19
Quantity: 1 available
Add to basketItem description from seller
Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Seller Inventory # 1591841240-2-4
- Title
- The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
- Author
- Lance, Steve; Woll, Jeff
- Publisher
- Portfolio
- Publication year
- 2006
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Item weight
- 0.75 pounds
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
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#3 Read what your customer reads, watch what she watches
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#10 Quality is the absence of nonquality signals
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#15 Sell the benefit, the advantage, and the feature—in that order
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#19 Get the no-bodies out of your approval process
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#41 Know when and how to scream “sale”
Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
"Synopsis" may belong to another edition of this title.
About the Author
Jeff Woll and Steve Lance are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partnersand creative director of NBC. Woll was a twenty-year veteran of OgilvyWorldwide, including stints as COO of their Montreal office and CEO of Ogilvy & Mather Partners in New York. Both authors have won numerous industry awards.
"About the title" may belong to another edition of this title.
SustainableBooks.com
Amherst, NY, U.S.A.
AbeBooks seller since August 19, 2025
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