Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

Provides answers to a variety of sales-related questions, offering information on topics including personal improvement, competition, skill building, customer relations, ethics, networking, and problem solving.

Jeffrey Gitomer is the world's leading expert on selling. He is author of the 300,000+ copy best-seller Little Red Book of Selling, as well as The Sales Bible, and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Gitomer gives over 100 presentations a year, ranging from annual sales meetings to customized seminars. His customers range from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz. His syndicated weekly column, "Sales Moves," is read by more than 4,000,000 people each week; his weekly e-zine, Sales Caffeine, reaches 80,000 subscribers. He has been a contributor to Entrepreneur and Selling Power magazines.