Living Proof: Telling Your Story to Make a Difference

Living Proof is the first comprehensive guide to telling your personal story as an advocate for a cause or organization. New material for this 3rd edition includes more advocate stories, additional help organizing talks and presentations, and new chapters on the art and science of why stories work to engage and move listeners, and motivate action.

This easy-to-use handbook has everything you need to decide what to tell, deliver your story effectively and authentically, and give powerful presentations or great media interviews. Living Proof is for anyone who hopes one person's story can move audiences from apathy to empathy to action.

Living Proof contains examples, tools, principles, exercises and worksheets to help prepare speakers at all levels. It's organized so you can work through the book in a weekend, a week, with a course of study or flip to sections most immediately useful. Whether you're just starting out or looking to take your communication skills to the next level, Living Proof provides the grounding, the confidence and guidance needed to advocate with the power of a well-told personal story.

John Capecci and Timothy Cage are the co-founders of Living Proof Advocacy, which grew out of their work helping purpose-driven individuals and organizations unleash the power of personal stories to advocate for positive change.

John Capecci, Ph.D., is a coach, consultant, and writer who helps nonprofits and corporations do award-winning work that touches hearts and turns heads. He's the owner of Capecci Communications (capeccicom.com), which he founded after pivoting from his career as a communication studies professor. John offers presentation and media training, story development and coaching, as well as marketing communications.

Timothy Cage is a communication trainer who has coached and consulted with award-winning celebrities and sports stars, business thought leaders, clinical investigators, and everyday advocates who strive to make a difference by sharing their extraordinary personal stories. Before launching Timothy Cage Communication Training (timothycage.com), Tim was vice president of a worldwide PR/public affairs agency and senior associate at an international communication skills training company.