Living Room Wars: Rethinking Media Audiences

Ang, Ien

ISBN 10: 0415128005 / ISBN 13: 9780415128001

Published by Routledge, 1995

About this Item

This brings together Ien Ang's recent writings on television audiences and, in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Num Pages: 220 pages. BIC Classification: APT; JFC; JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 521. . 1995. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780415128001

Bibliographic Details

• Title: Living Room Wars: Rethinking Media Audiences
• Publisher: Routledge
• Publication Date: 1995
• Language: English
• ISBN 10: 0415128005
• ISBN 13: 9780415128001
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.

About the Author

Ien Ang is Professor of Cultural Studies at the University of Western Sydney, Nepean, Australia. She is the author of Watching Dallas (1985) and Desperately Seeking the Audience(1991).