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Bibliographic Details

Title: Llf Advertising/Promotions/Other Aspects Intgrtd Mrkt Comm
Publisher: Cengage Learning
Publication Date: 2017
Language: English
ISBN 10: 1337290556
ISBN 13: 9781337290555
Binding: loose_leaf
Condition: Good

About this title

Synopsis

Brand new, loose leaf version shrink wrapped in original packaging, no access codes under this ISBN

About the Author

J. Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing at Marquette University, where he has been faculty for 27 years. A visiting professor with Coca-Cola Foods and Fitzgerald & Co. advertising agency, he has also consulted for the Wisconsin Tobacco Control Board, Federal Trade Commission, and Food and Drug Administration. His written work has appeared in Journal of Marketing, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Retailing, European Journal of Marketing, Journal of International Business Studies, American Journal of Public Health, and other publications. A former Editor of the Journal of Public Policy & Marketing, Dr. Andrews was twice named Reviewer of the Year. Currently serving on the U.S. Food & Drug Administration's Risk Communication Advisory Committee, his broad experience also includes work for the National Youth Anti-Drug Media Campaign and the Federal Trade Commission (for which he earned the F.T.C.'s Award for Meritorious Service). Dr. Andrews received a Ph.D. in Marketing from the University of South Carolina.

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