The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking. This item is unavailable.
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Language: English
Published by John Wiley & Sons, 2002
- Hardcover
- Used
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Hardcover
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Seller Inventory # G0471417424I4N00
- Title
- The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
- Author
- Monahan, Tom
- Publisher
- John Wiley & Sons
- Publication year
- 2002
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471417424
- ISBN 13
- 9780471417422
- Item weight
- 1.25 pounds
An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
"Synopsis" may belong to another edition of this title.
About the Author
TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com
"About the title" may belong to another edition of this title.
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