Inside the Local Campaign (Paperback)

Alex Marland

ISBN 10: 0774868198 / ISBN 13: 9780774868198

Published by University of British Columbia Press, Vancouver, 2022

About this Item

Paperback. Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. It brings to light the key roles of candidates and their supporters on the ground in an election, and demonstrates that local electioneering matters.For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved in the age of digital media. Local-level campaigning is more fashionable and critical for gathering data that can be used post-election. Inside the Local Campaign provides an up-to-date look at local-level campaigning during a Canadian federal election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run. With modern media and technology, the local campaign has made a comeback. Inside the Local Campaign pulls back the curtain on the inner workings of constituency-level campaigning during a Canadian federal election. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780774868198

Bibliographic Details

• Title: Inside the Local Campaign (Paperback)
• Publisher: University of British Columbia Press, Vancouver
• Publication Date: 2022
• Language: English
• ISBN 10: 0774868198
• ISBN 13: 9780774868198
• Binding: Paperback
• Condition: new

About this title

Synopsis

A wide-ranging study of the latest trends in local Canadian electioneering.
 
Inside the Local Campaign reveals how digital media is revitalizing constituency engagement in Canadian federal elections. Drawing on data from the 2021 federal campaign, contributors discuss the latest trends in regional campaigning across the country. They discuss the roles of supporters and ground-level workers in pushing campaigns forward as well as the increasingly important role of local data collection. Ultimately, Inside the Local Campaign offers a powerful argument for why local electioneering matters.

About the Authors

Alex Marland is the Jarislowsky Chair in Trust and Political Leadership and professor of Canadian politics at Acadia University. Among his publications are Brand Command: Canadian Politics and Democracy in the Age of Message Control, Whipped: Party Discipline in Canada and No I in Team: Party Loyalty in Canadian Politics, which he co-authored with Jared Wesley and Mireille Lalancette.

Thierry Giasson is professor of political science and holds the Research Chair in Democracy and Parliamentary Institutions at Université Laval. He is an award-winning teacher and the founder of the Groupe de recherche en communication politique. He is also the director of the Centre for the Study of Democratic Citizenship, an associate fellow of the médialab at Sciences Po in Paris, and the co-editor of the Communication, Strategy, and Politics series.