Synopsis
Rank higher. Get found faster. Grow smarter.
Clients don't search phone books anymore—they search Google and AI-powered tools. If your law firm isn't showing up in top results, you're invisible. Local SEO for Lawyers: How Attorneys Can Rank Higher, Get Found Faster, and Grow Smarter gives attorneys the proven road map to dominate search rankings, attract better cases, and build sustainable growth as technology reshapes legal marketing.
Written by attorney and digital marketing leader Seth Price, this practical guide reveals how to build a strong SEO foundation, create content that attracts clients while navigating AI-generated content challenges, leverage local search for maximum visibility, avoid costly mistakes in an algorithm-driven landscape, and use paid search—including AI-optimized campaigns—strategically to land cases, not just clicks.
Whether you're a solo practitioner or managing a multioffice firm, Local SEO for Lawyers provides the strategies you need to outpace competitors and thrive as AI and automation transform how clients find legal services.
About the Author
SETH PRICE is an accomplished attorney, entrepreneur, and nationally recognized expert in digital marketing for law firms. He is the cofounder and managing partner of Price Benowitz LLP, where he scaled a two-lawyer practice into a midsize powerhouse with more than fifty attorneys across multiple states. As the founder and CEO of BluShark Digital, a leading marketing agency built by lawyers for lawyers, Seth has helped hundreds of firms nationwide achieve measurable growth through search engine optimization and online strategy. He frequently speaks on law firm growth, entrepreneurship, and digital innovation.
DAVID BRENTON is the President of BluShark Digital, a marketing firm that develops and implements cutting-edge digital marketing strategies to help businesses stand out online. David previously served as Chief Marketing Officer at Price Benowitz, LLP, a role that helped him realize the growing need to enhance law firms’ SEO and internet marketing strategies. Prior to starting BluShark, David also served as Client Intake Manager for Price Benowitz, which allowed him to gain a full understanding of the types of cases firms are seeking. After refining his SEO techniques David launched BluShark Digital along with Seth Price. As President, David brings his passion for Search Engine Optimization to attorneys and businesses across the country to help build their brand online. David works with each department and continuously tests new strategies to achieve a unique approach tailored to meet clients’ individual needs and goals.
David has spoken on Digital Marketing, SEO and PPC advertising at American University as a Guest Lecturer, and at the National Trial Lawyers Summit.
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