Localizing Employee Communications: A Handbook
Language: English
Published by XML Press, 2019
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781937434663_new
- Title
- Localizing Employee Communications: A Handbook
- Author
- Walsh, Ray
- Publisher
- XML Press
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1937434664
- ISBN 13
- 9781937434663
- Item weight
- 424 grams
Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world.
Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units.
This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities.
Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher.
Inside the Book
- Part I. The Landscape In Country
- Part II. Leadership, Governance, and Budget
- Part III. Low- and No-Cost Strategies
- Part IV. Capabilities and Resources
- Glossary
- Interviewee Biographies
- Index
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About the Author
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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