Title: Location and Personalisation: Delivering online and mobility services (Telecommunications)
Publisher: The Institution of Engineering and Technology
Publication Date: 2003
Language: English
ISBN 10: 0863413382
ISBN 13: 9780863413384
Binding: Hardcover
Condition: New

About this title

Synopsis

The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.

About the Authors

Daniel Ralph is an engineering manager at BTexact Technologies, where he is responsible for a number of projects in the mobile applications arena. He works on application development, application integration and systems migration, and is also interested in the commercial, social and political implications associated with the impact of the knowledge society. Daniel is a member of the British Computer Society and is a Chartered Engineer. He has authored a number of journal papers and presented at conferences on the subject of delivering services via mobility portals and technologies of the mobile Internet.

Stephen Searby joined BT in 1979 and began work on an interactive video library for the BT switched-star cable television network. More recently he has been responsible for managing the development of content management and personalisation capabilities for Internet portals and leads research activities developing new personalisation technology. Stephen is a member of the IET, the Association for Project Management and the Society of Cable Telecommunication Engineers, and is a Chartered Engineer.

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StainesBookHub aim to offer our customers a variety of the old & latest Books. With the Experience of more than 15 Years, we always keep an eye on the latest trends in Books and put our customers' wishes first, we try our best to give books to our customers on lowest prices. We ship Books through Fedex Priority. That is why we have satisfied customers all over the world, and are thrilled to be a part of the Books industry. StainesBooksHub also sell books in Bulk, We try our best to Provied High ...

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