The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.

About the Authors

Daniel Ralph is an engineering manager at BTexact Technologies, where he is responsible for a number of projects in the mobile applications arena. He works on application development, application integration and systems migration, and is also interested in the commercial, social and political implications associated with the impact of the knowledge society. Daniel is a member of the British Computer Society and is a Chartered Engineer. He has authored a number of journal papers and presented at conferences on the subject of delivering services via mobility portals and technologies of the mobile Internet.

Stephen Searby joined BT in 1979 and began work on an interactive video library for the BT switched-star cable television network. More recently he has been responsible for managing the development of content management and personalisation capabilities for Internet portals and leads research activities developing new personalisation technology. Stephen is a member of the IET, the Association for Project Management and the Society of Cable Telecommunication Engineers, and is a Chartered Engineer.

"About this title" may belong to another edition of this title.

Store Description

We carry a wide selection of books from South Asia, United States, UK.

Visit Seller's Storefront

Seller's business information

Readingos GmbH
Kaiserstra�e 47, Frankfurt am Main, 60329, Germany

Sale & Shipping Terms

Terms of Sale

Shipping Terms

To ensure faster delivery, books may be shipped from any of the following locations Germany, the United Kingdom (UK), the United States (US), based on the buyer's address and product availability.

Shipping rates from Germany to U.S.A.

Shipping rates from Germany to U.S.A.
Order quantity	25 to 45 business days	8 to 14 business days
First item	US$ 11.43	US$ 21.48

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.