Logistics management is increasingly being seen as a source of competitive strength. Its effective use provides potential for cost reduction and the opportunity for increasing market share. The second edition discusses the role of logistics in achieving corporate and financial goals. Updated and expanded with more checklists, more short cases and executive summaries, this is an invaluable guide for all logistics and distribution managers.
The real-world guide to using logistics to maximize customer service and competitive performance!
- Improve flexibility and eliminate obstacles throughout your supply chain.
- Create logistics strategies that align with marketing objective, and use service levels to segment your customer base.
- Detailed case studies, quick-read executive summaries, and practical checklists.
In this readable, practical update to the global logistics best seller, one of the world's leading logistics experts demonstrates real-world logistics and supply chain techniques for dramatically improving your corporate performance, lowering your costs, and delighting your customers. Concise, hands-on, and business focused, Logistics and Supply Chain Management addresses every key logistics issue impacting your competitiveness.
Martin Christopher introduces best-practices processes for using service levels to segment markets, auditing logistics systems, and much more. Christopher demonstrates how to create logistics strategies that align with marketing objectives; improve flexibility throughout the supply chain; break down obstacles between functional departments, and reduce costs while at the same time enhancing customer service. Logistics and Supply Chain Management includes detailed case studies, quick-read executive summaries, and practical checklists—all designed to help any manager improve any supply chain, fast.