This classic text discusses the role of logistics in achieving corporate and financial goals. It has become the bible of the logistics sector and a frequently-adopted text at top business schools.
- A proven market leader.
- Guaranteed high price seller.
- Successful crossover into practitioner and academic markets.
- Essential reading for logistics/operations managers and increasingly, managing the chain of demand is a growing area within marketing.
- Written by a top author and consultant in the field.
- New chapters on logistics value, integrated logistics, network logistics.
- Updated case studies throughout, from full international range of industries and companies including Dell, Wal-mart (vs K-Mart), Zara, GE Capital, Li & Fung (Hong Kong), Hewett Packard, Dyson and Nokia.
- Enhanced by diagrams and chapter summaries.
Martin Christopher is Professor of Marketing and Logistics at Cranfield School of Management. His work in the field of logistics and supply chain management has gained international recognition. He has published widely, his recent books include Logistics and Supply Chain Management and Marketing Logistics. He is is also co-editor of the International Journal of Logistics Management and is a regular contributor to conferences and workshops around the world. At Cranfield, Martin Christopher chairs the Centre for Logistics and Supply Chain Management, the largest activity of its type in Europe. In addition to leading a number of on-going research projects in logistics and supply chain management, Martin Christopher is active as an advisor to many organisations and is non-executive director of a number of companies. In 1988 he was awarded the Sir Robert Lawrence Gold Medal for his contribution to logistics education and in 1997 was given the USA Council of Logistics Management¿s Foundation Award.