Logistics in e-Commerce Business: (Forward Logistics, Reverse Logistics and Green Logistics) Back bone for e-Commerce business

In the recent years there is exponential increase in e-commerce activities and logistics has become the back bone of e-commerce business. It is important for e-commerce business to better understand forward, reverse and green logistics. This book “Logistics in e-Commerce Business” helps e-Commerce businesses (e-tailers) around the world to understand, manage forward logistics, reverse logistics and green logistics operations, which are key to success.As the product return rates of pure e-tailers (Internet Retailers) are higher than brick-n-mortar retailers (Traditional Retailers) the e-commerce companies are facing the challenge of managing the returns as it is affecting every channel member of the supply chain causing substantial impact on profits. E-Commerce organizations can no longer overlook reverse logistics but it must become the core activity of the organizations supply chain, in fact many e-commerce organizations are using reverse logistics management capabilities as market differentiators. Smart e-commerce businesses identify the importance of reverse logistics and manage returns effectively. The Reverse Logistics Metrics (RLM) helps to measure the financial impact of returns on the firm and on other members of the supply chain.Logistics companies increasingly understanding the importance of green logistics which enables them in greening of every channel member of the supply chain reducing its impact on People (Society), Planet (Environment), and Profit (Economy)

The author Paul.T.Sudhakar is the Executive Director of Tsidkenu Research & Analytics Solutions (TRAS) Pvt Ltd and leads Tsidkenu in sustainability research practices in the Asia Pacific region. His focus is on advising clients on sustainable business practices and analytics. He provides consultancy in the areas of Digital Marketing, Sustainable Business Practices and Analytics. He is the founder of jobsworldnet.com and blissproperty.in, He is the editor-in-chief for Asia Pacific Journal of Management and Entrepreneurship Research (APJMER). His areas of research are Green Marketing, Corporate Social Responsibility (CSR), Business Ethics, Online Marketing, and Business Analytics. He is passionate for social service and organized may CSR activities for the poor of the society. He is a life member of Indian Red Cross Society (IRCS), Gideon's International in India. He lives in Bangalore- with his best friend and wife Rani, and two lovely daughters Sharon and Anna Email: paul@tsidkenu-biz.com Web: www.tsidkenu-biz.com Mobile: +91 9980508815