Logo Design Love A Guide to Creating Iconic Brand Identities
Language: English
Published by Pearson Education, 2015
- Softcover
- Used
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Condition: Used - Good
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- Title
- Logo Design Love A Guide to Creating Iconic Brand Identities
- Author
- David Airey
- Publisher
- Pearson Education
- Publication year
- 2015
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0321985206
- ISBN 13
- 9780321985200
- Edition
- 2.
- Series
- Book 98 of 141: Voices That Matter
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
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Red's Corner LLC
Tucker, GA, U.S.A.
AbeBooks seller since March 26, 2018
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