The LogoLounge Guide to Iconic Branding: Trendcasting for Logos that Last
Language: English
Published by Quarto Publishing Group USA Inc, 2026
- Hardcover
- New
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- Title
- The LogoLounge Guide to Iconic Branding: Trendcasting for Logos that Last
- Author
- Bill Gardner
- Publisher
- Quarto Publishing Group USA Inc
- Publication year
- 2026
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0760398100
- ISBN 13
- 9780760398104
- Item weight
- 1,025 grams
The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.
This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer.
Features include:
- Expert insights from trend forecaster and LogoLounge founder Bill Gardner
- Case studies from visionary designers worldwide
- Frameworks for understanding trends and projecting future visual languages
- A global perspective from industries, cultures, and design eras
- Explorations of future brand environments, including AI, the metaverse, and sensory branding
- 500+ visuals, including logos, identities, timelines, and more
This visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.
"Synopsis" may belong to another edition of this title.
About the Author
Bill Gardner is president of Gardner Design in Wichita, Kansas, and has produced work for Cessna, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. His work has been featured in Communication Arts, Print, Identity, Graphis, New York Art Directors, the Museum of Modern Art, and many other national and international design exhibitions. He is the founder of LogoLounge.com and the author of LogoLounge 1, 2, 3, 4, 5, 6, and 7, the LogoLounge Master Library series, the annual LogoLounge Logo Trend Report, and Logo Creed.
"About the title" may belong to another edition of this title.
THE SAINT BOOKSTORE
Southport, United Kingdom
AbeBooks seller since June 14, 2006
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