Logotype: Element and Principle

Language: English

Published by LAP LAMBERT Academic Publishing, 2013

3659456233 / 9783659456237

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - No doubt logotype as a visual identity that more important where it is so powerful which can boost a consumer's perception towards what it represent. As a multicultural country with its colorful festivals, Malaysian Tourism grew tremendously since the eighties as a nation. A study was conducted to investigate is the logotype used for a few festival are recognizable, reflected the festival's identity and communicated the intended message. A content analysis of fifty festivals logotypes in Malaysia for the past five years was conducted to find out the elements and principles of design used towards established literature. The finding from this study determined there are five festivals held consistently at national level for five years. Further investigation also identified that only Floria Putrajaya is lack of Malaysian identity and shows that hibiscus flower should be used to represent as a symbol in the logo.

Seller Inventory # 9783659456237

Bibliographic details

Title
Logotype: Element and Principle
Author
Norfadilah Kamaruddin
Publisher
LAP LAMBERT Academic Publishing
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659456233
ISBN 13
9783659456237
Item weight
113 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.11US$ 50.28
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Garlebsen 48
Einbeck, Germany 37574