The Long Game: Moving from Failure to Profit

Companies are not light switches, and neither success nor failure happens with a flick of the wrist or a clap of the hands. Companies do not evolve or devolve overnight. Obvious, you say to yourself. And yet it took years for the company you have just become responsible for to fail. And now YOU are expected to turn it around. You now have to live up to your own hype.

In order to turn the company around, you need to ask yourself three questions:

- Is the product you make relevant in today's market today?

- Should you be looking at new markets?

- Do you have the talent needed to move the company forward?

Did your MBA teach you how to address this situation? Does your previous experience make this a no-brainer? If you answered "no" then this book is definitely for you.

Author Rod Moore takes a practical approach to turning companies around based on real-life experience that has proven successful multiple times. His straightforward approach can be used by any company president/CEO needing to take a company from losing money to earning profits.

Rod Moore is an executive with proven international experience in the manufacturing industry. Over the past 20+ years, he has helped many companies evolve from a position of failure to success. He has worked in the US, Europe, and Asia which has provided a broad foundation in knowing what works to make companies profitable, regardless of where in the world they are. His strengths and competencies include leadership and management of both union/non-union shops. He has the ability to drive both performance and customer's market growth that, in turn, drives corporate growth. Using this mindset he has guided companies to substantially increase sales, improve profit, reduce delivery times and manufacturing costs. Since results are a team effot, Rod takes care to ensure the entire organization is moving together with clear objectives and available resources. He motivates people, helping them see the bigger picture and their critical part of it. At the same time, by applying his strategic, operational and technical know-how to solve business problems he has helped companies focus on multi-pronged approaches to growth such as new product development, identification and penetration into new markets, and cost reductions. Over his career Rod has moved from R & D and an engineering background to senior-level roles. His technical designs resulted in a number of patents over the years, while his hands-on approach has proven invaluable when identifying technical problems or the need to create a new out-of-the-box solution. Rod's 'if you don't want to hear the answer don't ask the question' management style is unusual in a world of political correctness, but it definitely achieves positive results for floundering companies.