The Long Tail: How Endless Choice is Creating Unlimited Demand

anderson-chris

ISBN 10: 1847940366 / ISBN 13: 9781847940360

Published by Random House, 2009

About this Item

Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Seller Inventory # Z1-F-027-02061

Bibliographic Details

• Title: The Long Tail: How Endless Choice is Creating Unlimited Demand
• Publisher: Random House
• Publication Date: 2009
• Language: English
• ISBN 10: 1847940366
• ISBN 13: 9781847940360
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that''s already here.

About the Author

Chris Anderson is editor in chief of Wired magazine, a position he has held since 2001. He has worked at The Economist , where he served as U.S. business editor. His career began at the two premier science journals, Science and Nature , where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley. He lives in Berkeley, California.