Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Colin Campbell

ISBN 10: 3319373625 / ISBN 13: 9783319373621

Published by Springer, Springer Aug 2016, 2016

About this Item

This item is printed on demand - Print on Demand Titel. Neuware -¿This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.¿Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 956 pp. Englisch.

Seller Inventory # 9783319373621

Bibliographic Details

• Title: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
• Publisher: Springer, Springer Aug 2016
• Publication Date: 2016
• Language: English
• ISBN 10: 3319373625
• ISBN 13: 9783319373621
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 279W x 210H x 51D millimeters 279 millimeters width by 210 millimeters height by 51 millimeters depth
• Weight: 2277 grams

About this title

Synopsis

​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​