Loose Leaf for Strategic Management: Text and Cases

Gregory Dess

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Language: English

Published by McGraw-Hill Education, 2018

1259899977 / 9781259899973

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Strategic Management: Text and Cases, written by the highly respected author team of Dess, McNamara, and Eisner, continues to provide readers what they have come to expect of this title: solid treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This edition's case package has been thoroughly revised to maximize freshness and engagement. It continues to emphasize relevancy and currency and to offer up-to-date financial data and videos to match each case. All cases focus on companies familiar to students. In this edition, five are new (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) and twenty-six have been thoroughly revised (Apple, eBay, JetBlue, Johnson & Johnson, and Zynga to name just a few of the familiar favorites). The case package continues to offer both full-length and short-form cases, giving instructors and students unparalleled quality and variety.…

Seller Inventory # CIN1259899977G

Title
Loose Leaf for Strategic Management: Text and Cases
Author
Gregory Dess
Publisher
McGraw-Hill Education
Publication year
2018
Condition
Good
Binding
Hardback
Language
English
ISBN 10
1259899977
ISBN 13
9781259899973

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

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