Paperback. The naked truth behind startup culture from entrepreneur and CEO Rand FishkinEveryone knows how a startup story is supposed to go- a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.This is not that story.Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance- a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Lost and Founder (Paperback)
Publisher: Penguin Books Ltd, London
Publication Date: 2018
Language: English
ISBN 10: 0241290929
ISBN 13: 9780241290927
Binding: Paperback
Condition: new

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BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

About the Author

Rand Fishkin is the founder and former CEO of Moz. He co-authored a pair of books on SEO, co-founded the marketing website Inbound.org, and serves on the board of presentation software startup Haiku Deck. Rand's writing can be found mostly in short bursts on Twitter (@randfish), in longer ramblings on his personal blog (moz.com/rand), and, in photo-accompanying captions via the Instagram account (@theeverywhereist) he shares with his wife, Geraldine.

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