Love as a Change Strategy: Innovation, Growth, and Transformation

A Bold, Human-Centered Guide to Leading Change That Actually Works

What if your biggest barrier to change isn't strategy, but humanity?

In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back―with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic “transformation,” and surface-level solutions.

The truth? Most change fails because people resist what they don't trust―and leaders aren't willing to change themselves first. That's where this book begins.

Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love―not fear.

Inside, you'll discover:

• Why most change efforts collapse―and how to fix them
• Real stories of failure, ego, and redemption from the authors' own leadership team
• A people-first framework to lead adaptive change in any organization
• The change principles that build trust, accountability, and forward momentum
• How to confront resistance, navigate chaos, and make love your change strategy

If you're leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational―Love as a Change Strategy is the leadership reset we all need.

SOFTWAY (softway.com) is a people-first consulting firm that helps businesses transform through technology, communication, and culture. In 2015, when a toxic workplace culture nearly brought the company to its knees, Softway’s leadership team―including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE―chose a new path: rebuilding the business on its greatest asset―its people.

Their first book, Love as a Business Strategy, chronicled that journey and sparked a movement to bring humanity back to the workplace.

Now, in Love as a Change Strategy, the authors share the next chapter―a story of reorganization, reinvention, and renewal― and offer powerful, people-first principles for leading sustainable change.

CULTURE+ (culture-plus.com) was founded in 2021 to scale the impact of transformation. Co-created by the same leadership team, Culture+ delivers immersive leadership experiences, measurement tools, and training that help organizations activate lasting change.

LOVE AS A STRATEGY (LoveAsAStrategy. com) is the banner for the movement―uniting books, tools, experiences, and stories that prove love belongs at the heart of every business decision.