Title: Love at First Launch: A Visionary's Guide to Bringing Extraordinary Tech to Life
Publisher: Dawnaroo Group LLC
Publication Date: 2026
Language: English
ISBN 13: 9798993726502
Binding: Hardcover
Condition: As New

About this title

Synopsis

Launch the product that will delight and inspire users, reshape your business, and redefine your industry.

If you are a leader nurturing a technology idea that could grow into the model for others to follow, you know the pressure to nail it the first time. If you are a visionary who's been disheartened after spending months-or even years-on an app, web software, or SaaS product, only to see a watered-down launch that checks the box and little else, you know the pain of disappointment.

What do the most successful brands like Apple, Uber, Dyson, and Notion know about winning and inspiring user adoration that you don't?

The entrepreneur behind hundreds of successful tech launches spanning big brands to startups, Erin Rollenhagen, lifts the curtain on the strategy for a winning platform.

You will learn:

Why your feature list is secondary to how you make users feel
How to choose an irresistible product archetype
How to use scientific principles to drive the sticky behaviors that keep people coming back
How to integrate AI and personalization that deepens connections
How to use a roadmap and strategic timelines to continually elevate your product

Don't settle for better-create unforgettable.

About the Author

Erin Rollenhagen is the founder and CEO of People-Friendly Tech, a UX research, design, and development firm specializing in highly regulated industries including healthcare, finance, insurance, and legal. With hundreds of successful technology launches under her belt, she's built her career on the belief that the best technology serves people first.Erin holds a degree in MIS and Economics from the University of Iowa's Henry B. Tippie College of Business and a Certificate in AI for Business Decision Making from Wharton. As former board chair of the Technology Association of Iowa, she has been a driving force in shaping the state's technology landscape.Erin is also the author of Soul Uprising: It's Never Just Business. Her work bridges the gap between technical excellence and emotional intelligence, helping organizations create technology experiences that drive real business outcomes while respecting the people who use them. She lives in Des Moines, Iowa with her husband, Sid Juwarker, and their two dogs.

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