Love at First Sight: The Stories and Science Behind Instant Attraction

This attempt to explain love in terms of synapse and pheromone isn't quite fish or fowl; its flat prose speaks of the laboratory, while the romantic anecdotes interspersed throughout are more reminiscent of the greeting card industry. Meanwhile, pervasive spellchecker disasters (e.g., "discreet" for "discrete," "lightening" for "lightning") are distracting. Naumann a business consultant and marketing expert bases the bulk of the work on results from a survey of 1,500 Americans' attitudes toward love. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Earl Naumann is an author and business consultant. Through his research and consulting firm, Naumann performed primary research on the little-studied phenomenon of love at first sight. His business books, Creating Customer Value (1994; Van Nostrand Reinhold; ISBN: 0538838477) and Customer Satisfaction Measurement and Management (1995; ASQ Quality Press; ISBN: 0873894278), are among the leading professional books in their respective fields. Naumann holds a Ph.D. in marketing from Arizona State University. He resides in Boise, Idaho.