A Love Letter to Business Writing: Secrets of a Successful Freelancer

What does it take to be a freelance business writer? The ability to write clearly, succinctly, persuasively?

Of course. But where does that vision come from? And how do you work out the structure, the key messages? What is the impression you want to create?

With over 20 years’ experience in writing and managing all forms of corporate communication, Hermione St. Leger reveals the secrets of success:

• Part I shows how your subtle approach directly affects the work and your relationship with your clients.
• Part II offers practical advice on the writing itself (brochures, reports, conference speeches, editorials, articles, advertisements etc.).

Above all, it shows you how to access that most precious commodity – clarity – together with a non-stop supply of ‘Eureka’ moments, as the writing unfolds before your eyes...

After reading Modern History at Lady Margaret Hall, Oxford, Hermione St. Leger tried various advertising-related jobs before realising that writing was her true love. She now has over 20 years' freelance experience in writing and managing all forms of corporate communication, including brochures, conference speeches, reports, presentations, articles, advertisements etc. This has encompassed a whole range of sectors - from energy, technology, science and health to finance, travel and automotive. In recent years, however, she has focused increasingly on sustainable technologies. International clients have included Royal Dutch Shell, European Zero Emission Technology and Innovation Platform (ZEP), McKinsey & Company, Fuel Cells and Hydrogen Joint Undertaking, European Energy Research Alliance (EERA), Oil and Gas Climate Initiative, Hewlett-Packard, Barclays Bank, Gillette, Novotel, General Motors and European Commission-funded projects, DYNAMIS and ULTimateCO2.