For more than a decade, dermatologist Dr. Stanley Love has marketed his cosmetic surgery practice with “The Love Look” as his slogan. During that time, Regency Plastic Surgery, a New York City practice with branches around the country, registered the service mark “The Look of Love” with the U.S. Patent and Trademark Office and began using the slogan in all its marketing. But when Regency opened a branch practice in Nita City, about two years ago, a conflict emerged.

Now Dr. Love has brought this action, alleging Regency has infringed his common-law trademark of the “The Love Look” by using “The Look of Love” as its marketing slogan. Regency denies liability, claiming Dr. Love had no common-law trademark because “The Love Look” is merely descriptive and therefore Dr. Love could acquire no common-law trademark rights in the slogan. Regency also claims that even if “The Love Look” has acquired trademark protection, Regency did not infringe the trademark. Finally, Regency asserts Dr. Love’s claims are barred by laches and the statute of limitations.

New to the Third Edition:

Updated financial reports from the expert witnesses
Names changed to facilitate gender-neutral treatment of witnesses
Updated exhibits

Professors and students will benefit from:

Flexibility—the case can be tried only for liability or liability and damages
Expert reports updated by accountants to reflect real world practices

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