Title: Low Cost Carriers in Southeast Asia: A Study of Boundaries and Opportunities
Publisher: VDM Verlag
Publication Date: 2009
Language: English
ISBN 10: 3639081668
ISBN 13: 9783639081664
Binding: Soft cover
Condition: New

About this title

Synopsis

The? airline? industry? in? Southeast? Asia? has? been? revolutionized? in? the? last? couple? of? years:? with? the? emergence? of? Low? Cost? Carriers? (LCCs)? the? region? experienced ?a? travel ?revolution? and? the? airlines? showed? that? the ?region? is ?ripe ?for? low? cost? travel.? However,? it? has? not? been? a? smooth? path? for? the? LCCs:?? the lack of an overarching power to foster air transport deregulation and? the? low? average? income? level? in? the? region? are often mentioned by? critics? when? discussing? the? potential success? of local? LCCs.? On? the? other? hand,? the ?pioneer ?among ?the ?LCCs of the region,? Air? Asia,? has? just? completed? another? subsequent? successful? year?.? The? airline?s? growth? and? success? depicts? the? enormous? potential? LCCs ?face ?when ? emerging ?in? the? region.? This? books? examines? the? characteristics? of? the? Southeast? Asian? region? in? a? LCC?s? perspective? and? identifies ?chances? and? challenges. It concludes with a positive? and? promising? outlook? on? a? dynamic? market? that? buries? enormous? potential? and? already? provides? a? sufficient? environment? for? LCCs.?

About the Author

Bachelor of Arts in International Affairs (University of St. Gallen) Master of Arts in Strategy and International Management (University of St. Gallen)

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