The Loyal Customer: A Lesson From a Cab Driver

In this short book/lesson you will learn the difference between a satisfied customer and a loyal customer. Frank is a cab driver who knew that satisfied customers might give him a nice tip, but loyal customers would call him every time they needed a cab. Read this book and learn the secrets to creating customer loyalty!

Shep Hyken, CSP is a speaker and author who works with companies and organizations who want to build loyal relationships with their customers and employees. He is the author of Moments of Magic and The Loyal Customer. He is also the creator of The Customer Focus program which helps clients develop a customer service culture and loyalty mindset.

In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees.

Shep Hyken's most requested programs focus on customer service, customer loyalty, internal service, customer relations and a motivational program titled "You Are The Magic!" He is known for his high energy presentations which combine important information with entertainment (humor and magic) to create exciting programs for his audiences.

(CSP stands for Certified Speaking Professional, and is a designation awarded by the National Speakers Association to individuals for certain achievements and education in the speaking profession.)