The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Reichheld, Frederick F.; Teal, Thomas
ISBN 10: 0875844480 ISBN 13: 9780875844480
Published by Harvard Business Review Press, 1996
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Hardcover
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Gulf Coast Books, Cypress, TX, U.S.A.
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About this Item
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Seller Inventory # 0875844480-3-14925042
Synopsis:
Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty
About the Author: Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.
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Bibliographic Details
Title: The Loyalty Effect: The Hidden Force Behind ...
Publisher: Harvard Business Review Press
Publication Date: 1996
Binding: Hardcover
Condition: Good