Loyalty Programs and the Currency Effect

Language: English

Published by Springer, Berlin, Springer Nature Switzerland, Palgrave Macmillan, 2025

3031788486 / 9783031788482

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Extracting value from loyalty programs used to be the domain of marketing. But not anymore.In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.With their unique experience as advisors to the world's leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.Loyalty Programs and the Currency Effectis an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program. 208 pp. Englisch.…

Seller Inventory # 9783031788482

Title
Loyalty Programs and the Currency Effect
Author
Evert R. de Boer
Publisher
Springer, Berlin, Springer Nature Switzerland, Palgrave Macmillan
Publication year
2025
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3031788486
ISBN 13
9783031788482
Item weight
473 grams
Dimensions
235x155x16 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.08US$ 26.08
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BuchWeltWeit Ludwig Meier e.K.

Germany