Loyalty Programs and the Currency Effect

Language: English

Published by Springer Jan 2025, 2025

3031788486 / 9783031788482

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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This item is printed on demand - Print on Demand Titel. Neuware -Extracting value from loyalty programs used to be the domain of marketing. But not anymore.In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.With their unique experience as advisors to the world's leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.…

Seller Inventory # 9783031788482

Title
Loyalty Programs and the Currency Effect
Author
Evert de Boer
Publisher
Springer Jan 2025
Publication year
2025
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3031788486
ISBN 13
9783031788482
Item weight
528 grams
Dimensions
241x160x19 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

Shipping rates from Germany to U.S.A.

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