Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends(r) in Marketing)

Bijmolt, Tammo H. a., Dorotic, Matilda, Verhoef, Peter C.

ISBN 10: 1601985002 / ISBN 13: 9781601985002

Published by Now Publishers Inc, 2011

About this Item

Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA82916019850023

Bibliographic Details

• Title: Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends(r) in Marketing)
• Publisher: Now Publishers Inc
• Publication Date: 2011
• Language: English
• ISBN 10: 1601985002
• ISBN 13: 9781601985002
• Binding: Paperback
• Condition: Good
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.