Title: Go Luck Yourself: 40 ways to stack the odds in your brand?s favour Paperback ? June 8, 2021
Publisher: Harriman House
Publication Date: 2021
Language: English
ISBN 10: 0857198882
ISBN 13: 9780857198884
Binding: Soft cover
Condition: New

About this title

Synopsis

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.

In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO��. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.

Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.

Now Go Luck Yourself . . .

About the Author

Andy Nairn has made a highly successful living from creativity, for the last 30 years. In particular, he’s founded one of the world’s top ten ad agencies (according to Contagious magazine) and been named one of the ad world’s top five creative people (by Business Insider). Along the way, he’s worked with some of the most creative companies on the planet – and backed a number of innovative start-ups. All while writing a couple of novels and unconventional business books – Go Luck Yourself and Your Creative Flame.

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